The impact of Jon Stewart mocking Arby’s

NOTE: This is a portfolio piece from my old blog

dim dat dog

One source found 16 times that Jon mocked Arby’s

I grabbed Arby’s search volume from Google Trends

The plot shows percent increase in search volume

This was calculated used the two days prior to the show airing


0%
-2


0%
-1


Show Day
4%
0


Day After
14%
+1


14%
+2


12%
+3


11%
+4


3%
+5
baseline

Search volume for Arby’s increases about 14% on average the day after a being insulted by Jon!